Search Rank - Different search placement types

Within Search Rank, and Share of Voice, you have the ability to see different search rank types - Organic, Sponsored ATF, Sponsored MTF, Sponsored BTF and Sponsored Brand.

While each retailer will have different capabilities, this article covers the definition of each placement type including screenshot examples from Amazon.

Sponsored ATF

Any sponsored results displayed before the first organic result.

Sponsored MTF

Any sponsored RPC surrounded by organic results.

Sponsored BTF

Any sponsored placements with organic results before it, but no organic after.

Sponsored Brand

Placement, usually before product listings, that features specific brands and typically directs to a brand page.