Search Terms are more valuable based on how much they are used on site by customers. Weight Search Terms allows you to add this context to your Search scores to get a clearer picture of the value of terms you are winning on.
If this is toggled off, all search terms are considered equal whether they are popular with customers or not.
FCC leverages data from the Amazon SFR report to determine the popularity of a term. The SFR ranks the most used search terms on Amazon that week from 1 to 1,000,000 with 1 being the most popular. If a term is not in the SFR report for a particular week the term is also considered as not popular and feeds into the weighted search terms score.
Turning on 'Weight Search Term' impacts the 'Average Overall' scores rather than individual search term scores.
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