The Retail Scratchpad is made up of Media, Retail and Traffic data broken out by ASIN level attribution.
Articles in this section
- Availability - What are the definitions of each Availability Status?
- Campaign - What are the types of campaigns?
- Executive Dashboard - Keyword vs CSQ
- Incrementality Reporting - What is an incremental sale?
- Incrementality Reporting - What is the best way to leverage the dashboard?
- Media - How are Targeting Types defined?
- Media Scratchpad - Which currency is used when regions are combined?
- Multiplatform View - How is platform defined?
- Path to Purchase - Is data available at Category or ASIN level?
- Path to Purchase - What does the report show? Video
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