Campaign types vary by platform. Amazon search, for example, can have up to five different types running, e.g., Sponsored Products, Sponsored Brands, Stores, Sponsored Display, Sponsored TV.
Articles in this section
- Availability - What are the definitions of each Availability Status?
- Campaign - What are the types of campaigns?
- Executive Dashboard - Keyword vs CSQ
- Incrementality Reporting - What is an incremental sale?
- Incrementality Reporting - What is the best way to leverage the dashboard?
- Media - How are Targeting Types defined?
- Media Scratchpad - Which currency is used when regions are combined?
- Multiplatform View - How is platform defined?
- Path to Purchase - Is data available at Category or ASIN level?
- Path to Purchase - What does the report show? Video
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