Following are the SKU Ninja Rich Media specifications, which fall within the overall Walmart guidelines. Rich Media published via SKU Ninja must meet these specifications:
360° View
- Each tour should include a minimum of 8 images and; a maximum of 72 images.
- Each image must be a 500 x 500 .jpg or .png file that is less than 250KB in size.
- Each image should be a silo of the product on a white background.
Interactive Tour
- Must include a minimum of (1) 500x500 PNG image, no larger than 250KB in size.
- For each hot spot on the product image, include a text title of up to 56 characters, and a text description of up to 300 characters.
- There is a maximum of 6 hot spots per tour.
Feature Set
- Allowable image sizes include the following:
- Full Size banner = 980 x 190 (height is adjustable)
- 1/2 = 485w x 190h (height is adjustable)
- 1/3 = 320w x 190h (height is adjustable)
- 1/4 = 238w x 190h (height is adjustable)
- 2/3 = 650w x 190h (height is adjustable)
- 3/4 = 733w x 190h (height is adjustable)
- File type must be .jpg or .png not to exceed 250KB, RGB.
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- If the image includes embedded text, it must be visible and easy to read on desktop or mobile.
- Text that is embedded in an image will not be SEO searchable.
- Prepare all corresponding headlines and description text for each feature section if desired, but not required. It’s preferred that you type out the text into this field, or cut & paste from a Word document to ensure correct formatting when published.
- Don’t insert text copied from a website or other item page as this can include hidden code.
- Don’t insert text as an embedded graphic asset as this will not be SEO searchable.
- Prepare all corresponding headlines and description text for each feature section if desired, but not required.
- Videos that adhere to the following specifications may be uploaded into a feature set, within the full-size banner:
- The ratio must be set to 16:9, not to exceed 100MB.
- No more than 1 complete feature set is allowed on one item page.
Comparison Table
- Must include a minimum of 2 or more product details to compare.
- No more than 50 products should be included in a comparison table.
- You may include up to 500 features per comparison table.
- You must include the Walmart.com link to each product page being compared.
- Thumbnail images should be 200x200 PNG.
Videos
- You may upload a minimum of 1 video; however, the recommendation is at least 6 videos.
- Each video must have a text title, of no longer than 56 characters.
- Each video file must be in an MP4 format, no larger than 100Mb.
- Each video must have a corresponding thumbnail image, at least 640x360, in a JPG format.
- Each thumbnail image should be less than 250KB in size.
- You may include a closed caption script, in the form of a .vtt file.
(NOTE: We recommend that videos are 30s - 1m in duration, with video quality of 720p (1280 x 720) - 1080p (1920x1080), and the file size is under 100MB).
Documents
- Each document must have a text title, of no longer than 56 characters.
- Each document file must be a PDF format, no larger than 100MB.
- Each document must have a corresponding thumbnail image, min 120x67; max 240x240, in a JPG format.
- Each thumbnail image should be less than 250KB in size.
FAQs
- Each image must be a 500 x 500 .jpg or .png file that is less than 250KB in size.
- Each video file must be in an MP4 format, no larger than 100MB.
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