Data & Harvesting

Data Publishing

• Path to Purchase - How often is the dashboard updated?
• Incrementality Reporting - Why can't I see the last two weeks of data?
• Retail Scratchpad - When does data update?
• Media Scratchpad - When does data update?

Data Definitions

• Availability - What are the definitions of each Availability Status?
• Campaign - What are the types of campaigns?
• Executive Dashboard - Keyword vs CSQ
• Incrementality Reporting - What is an incremental sale?
• Incrementality Reporting - What is the best way to leverage the dashboard?
• Media - How are Targeting Types defined?

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Competitive Data

• Availability - Are competitive items included?

Calculations

• Media Scratchpad - What is the difference between actual and projected Sales?
• Search Term Management - Can I mix frequency per retailer?
• Search Term Management - Can I set Priority term by Retailer?

Data Issues

• Query Trends - Why are there blanks in the SFR columns?
• Reporting Dashboard - Why is budget not populating?

Data Harvesting

• Availability - Where does the data come from?
• Search Rank - Why do I see multiple results for one day?