Data Definitions
- Availability - What are the definitions of each Availability Status?
- Campaign - What are the types of campaigns?
- Executive Dashboard - Keyword vs CSQ
- Incrementality Reporting - What is an incremental sale?
- Incrementality Reporting - What is the best way to leverage the dashboard?
- Media - How are Targeting Types defined?
- Media Scratchpad - Which currency is used when regions are combined?
- Multiplatform View - How is platform defined?
- Path to Purchase - Is data available at Category or ASIN level?
- Path to Purchase - What does the report show? Video
- Price - Where is the Price data sourced from?
- Query Trends - What is 'Term In Title Search'?
- Query Trends - What is SFR-LW?
- Retail Scratchpad - What is Sourcing and Manufacturing data in 'Distributor View'?
- Retail Scratchpad - What types of data are available?
- Search - What is the definition of 1st Page in Search?
- Search Frequency Rank - How is the data sourced?
- Search Frequency Rank - What is the difference between Search Frequency Rank and Search Volume?
- Search Rank - Different search placement types
- Search Term Management - Do punctuation and capitalization matter?
- Share of Voice - Weight Search Term
- Share of Voice - What is Weight Rank and how is it applied?